ROOTING FOR THE ANTIHERO
Traditionally handbound journals, books, totes, and more!
Our goal is to surround ourselves with things that make it easier to live our lives as the main character we are & reminds us of things we love in the process! Which, tbh is mostly just Taylor Swift and Jane Austen
Product Highlight: The Mastermind Notebook
Mastermind Notebook
~The Midnights Era~
Mastermind Notebook
Bejeweled Notebook
JW Greeting Cards
JW Greeting Cards - Single Card
Check Out Our New Sale Section!
We have a handful of older products still available, now at a discount
but on a Wednesday in a cafe, I watched it begin again...
I’ve found so many amazing creators and small businesses who make incredible things connected to the things I love. But they are often product based. Ie. Candle company, necklace company, t-shirts, art prints, etc. They often start with one fandom and they grow and adapt as their interests adapt. I, however, seem to want to shop or create, not based on a product or specific fandom, but based on vibe. I also love the intersection between two interests more than a single interest itself.
There's so much joy in having products and merchandise around you! Although this started Taylor Swift merch shop, it became obvious that as much as I love her music, I was more inspired by the connections between her lyrics and my other interests.
For example, I love IBYTAM, but a Pride and Prejudice IBYTAM combo? #obsessed
or how about RunXObiWan? just *chefs kiss*
I don’t want to surround myself with products just to fill up my shelves with reminders of past interests. I want to weave pieces of the things I love into my life to remind me how they feel made me feel.
Blog posts
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Not A Lot Going On At The Moment
In 2020 when Taylor Swift said, “Not A Lot Going On At The Moment,” she was joking. (Straight up lying?) In 2020, when we said “Not A Lot Going On...
Not A Lot Going On At The Moment
In 2020 when Taylor Swift said, “Not A Lot Going On At The Moment,” she was joking. (Straight up lying?) In 2020, when we said “Not A Lot Going On...
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October 2021 - Wallpapers
Happy October! So excited to really sink into moody Fall feels and break out all my cozy sweaters and hats. And, you know, my scarves that smell like innocence, etc....
October 2021 - Wallpapers
Happy October! So excited to really sink into moody Fall feels and break out all my cozy sweaters and hats. And, you know, my scarves that smell like innocence, etc....